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Yell announces digital plan for SMEs

Painters and decorators are among the small businesses that Yell will be targeting in its new digital strategy.

The company is planning to move from being a print advertising business to supplying a full package of online services aimed at SMEs (small and medium enterprises). These will include building online shops, mobile payments systems and accounting software.

Yell will also launch the first local eMarketplace platform, which will allow businesses to connect with consumers in their area.

Mike Pocock, Chief Executive Officer of Yell Group, said: "Our new strategy will leverage our assets and capabilities to capitalise on the convergence of consumer and SME needs in the digital world."

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