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Dulux Trade launches whitest ever gloss

Dulux Trade has launched a new range of solvent based gloss products, which have proved in tests to be its whitest ever. These include Dulux Trade New Work Gloss, and Dulux Trade High Gloss in White and Pure Brilliant White, along with a selection of enhanced undercoats, that offer a flatter finish than previous versions.

As a result of the changes in Volatile Organic Compound (VOC) legislation, which required all paint manufacturers to reformulate their solvent based trim paints, some painters and decorators have experienced increased yellowing in these VOC compliant glosses.

Understanding the challenges that this caused professionals and their customers, Dulux Trade has placed a lot of focus on improving the affected products so that painters and decorators don't have to compromise on the quality of their work or change their techniques.

"Through extensive research, Dulux Trade has created a new generation of trim paints," said Stephanie Brown, Brand Manager for Dulux Trade Core. "This move is key for tradespeople as it now means they can choose a product to suit their requirements, with the confidence that it will deliver on durability and performance."

For more information about the range, visit: www.duluxtrade.co.uk.

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