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Glidden Trade paint announce new and improved Vinyl Matt

Glidden Trade has launched a new, upgraded formulation of its Vinyl Matt White and Brilliant White coatings to deliver improved coverage, and a lower sheen finish. The move follows significant investment by the trade paint brand to ensure its coatings provide superb value for money, without compromising on product performance and ease of application.

Glidden Trade Vinyl Matt White and Brilliant White offer real advances in opacity compared to previous formulations, along with a flatter finish that makes it easier for decorators to hide surface imperfections. What's more, these latest product improvements have all been made without changing the look and feel of the paint, so appliers can use the same application techniques with the new products.

"Price and value for money remain really important factors both for domestic and commercial jobs, and as such, painters and decorators are having to become more competitive to maintain a strong bottom line," said Nicolas Guichard, Senior Brand Manager at Glidden Trade. "With this in mind, we're continually working to ensure our paints offer the trade a smart, value for money solution for those painting projects where budgets are under intense scrutiny."

Glidden Trade Vinyl Matt White and Brilliant White are suitable for a range of interior walls and ceilings on domestic and commercial projects. The coatings are available in 5l and 10l sizes.

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