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Dulux Trade Woodcare launches 'Information Centre' for decorators

Dulux Trade has announced the launch of an innovative point-of-sale (POS) 'Information Centre' for its woodcare range. The new four-sided, rotating display presents essential woodcare guidance to professional decorators in a simple and effective way, helping them to make easy yet informed decisions when it comes to product selection.

The POS includes:

Wood blocks showing the range of ready mixed colours that Dulux Trade translucent woodstains are available in
Different types of wood blocks, including a range of pale and dark timbers, demonstrating how the coloured woodstains will look when applied to different substrates
An easy to follow guide of key woodcare products, enabling decorators to select which solution is best for their job
Additional product literature, which decorators can take away with them

"Understanding what a translucent woodstain colour will actually look like when it's applied is really important because the final shade may be different than expected, depending on the substrate which it is applied to," says Richard Bradley, Marketing Manager, Trade Woodcare. "The Information Centre is a novel way of displaying these variances in a simple way. This, along with the other information provided on the unit, will aid decorators to make the correct product and colour selection every time."

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